April 28 2016

Press Release: Bohong

Bohong Inc. Selects pdsCommerce for International Ecommerce Marketplace

For Immediate Release: Providence, RI – May 16, 2016
pdsCommerce today announced that Bohong Inc., the U.S. subsidiary of China-based Bohong, Inc., has selected pdsCommerceTM, as the platform for selling to customers in both the U.S. and Southeast Asia through its online shopping marketplace.

Bohong was in search of a commerce platform with powerful localization features to support a personalized shopping experience for its diverse group of domestic and international customers. Bohong will be expanding the ecommerce practice to Southeast Asia, so the ability to support multiple currencies and international shipping was a priority as well.    

With pdsCommerce™, Bohong can accomplish all of this through a single storefront, alleviating the need to manage separate sites for U.S. and international customers.  They will have the ability to accommodate multi-language and multi-currency through native functionality to enhance the customer journey and improve conversion rates.  They can further personalize the banners and promotions on their storefront for each customer group based on location, language, browser behavior, shopper profile and a variety of other factors.

Billy Kwong, Product Director for Ecommerce Business & Marketing Development at Bohong, states, "Our www.youmyou.us site will focus on targeting all genders and ages with many different types of products in apparel, beauty and high tech electronic devices from the latest trend.  It was important that we have a solution that can deliver strong personalization capabilities for our different target shoppers.  We also wanted to work with a partner that could provide agency-level creative design work to elevate our brand.  We evaluated a number of commerce solutions and pdsCommerce was the clear choice for us."

"Bohong has an aggressive growth strategy for its ecommerce practice.  Along with providing them a global solution to support their expansion plans for the US and Asian markets, pdsCommerce's shared success model with no upfront project fees enables them to realize an immediate ROI.  This provides the additional benefit of allowing them to invest more capital back into the business.  We look forward to our partnership and supporting their online marketplace," said Matthew Grattan, SVP of Global Sales for pdsCommerce.   

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