August 25 2016

Press Release: Flagpole

Flagpole Selects pdsCommerce

For Immediate Release: Providence, RI – August 25, 2016

pdsCommerce announced today that Flagpole, a New York-based luxury swim and resort wear brand, will re-platform to pdsCommerceTM from Shopify.

The fast-growing fashion and apparel retailer requires an ecommerce platform that allows it to scale limitlessly, as well as improve the customer experience. Flagpole’s new site will be designed to be as stylish and functional as its swimwear collections.

Flagpole selected pdsCommerce as a partner who could enable them to elevate their brand and to personalize to the entire buying experience for their customers. From a customer’s first visit to their site to the time they checkout and ultimately receive their shipment, it is important to Flagpole that their platform partner assist them in providing a world class customer experience. The company expects to achieve increased sales revenue by improving the customer experience from beginning to end.

As with all pdsCommerce clients, Flagpole receiving a true partner in commerce. Flagpole may take advantage of pdsCommerce’s complete range of services, including full site design, strategy, training, and 24/7/365 support. All of these benefits are standard with pdsCommerce’s “no upfront project fee” model, freeing up capital for Flagpole to invest in other channels to fuel its growth, such as SEO, advertising, paid search, and email marketing.

“Flagpole is excited to partner with pdsCommerce on the creation of its new web experience. As we begin to focus more intently on our own E-commerce business, we feel that pdsCommerce presents deep resources to help grow our business and scale effectively. The ability to customize various aspects of our site and become a member of the pdsCommerce community were instrumental in the decision to make this change,” says CEO Megan Balch.

Matthew Grattan, SVP of Global Sales at pdsCommerce, comments, “We’re excited to add Flagpole to our customer list. Flagpole needed an enterprise-level solution to support their global growth plans and entry into new markets. pdsCommerce will enable them to scale while providing their shoppers with a more personalized, targeted experience. In addition, Flagpole will be able to transition their B2B business online in the future to support the branded digital engagement across their entire business."

About pdsCommerce

pdsCommerceTM is a PaaS-based, complete commerce solution that delivers the enterprise-level features and functionality out-of-the-box that B2C and B2B retailers require to enable a seamless and engaging experience across all channels and devices. pdsCommerceTM offers a true shared success, shared risk partnership model. At its core, pdsCommerceTM is built for success with a robust, flexible, and high performance architecture that utilizes the latest technology to ensure scalability for clients of any size and complexity. To learn more, visit or call 401-489-7341 and press 2 for Sales.

About Flagpole

Founded in 2013 by designers Megan Balch and Jaime Barker, Flagpole is a New York-based luxury swim, resort, and activewear brand.

Lifetime friends, Balch and Barker spent their formative years in West Palm Beach studying dance and basking in the South Florida sun and sand. Motivated by their shared passions, Balch and Barker created Flagpole to satisfy a need for swimsuits that looked sleek and sexy and still handled the surf the way a great leotard handles hours of intense movement.

Choosing a name that reflects their Floridian roots—“Flagpole” is the unofficial name of their favorite beach destination. Combining beach life with city style, Flagpole designs take you from the beach into the evening with flexible looks for every adventure.

Working closely with artisan tailors in the heart of New York City’s Garment District, Balch and Barker use the highest quality Italian fabrics to produce collections that feature bold architectural lines and exude classic American elegance.

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